Why [Captioning Technique] Increases Watch Time by [X]%

CanvaSub TeamFebruary 13, 20261 min read
breakdowneducationsocial-media

The Problem

[Set up the challenge — e.g., "85% of social media videos are watched without sound"]

The Science

[Explain why captions/this technique works — accessibility, retention, algorithm signals]

  • Fact 1: [Supporting data point]
  • Fact 2: [Supporting data point]
  • Fact 3: [Supporting data point]

The Technique

Step 1: [First principle]

[Explanation — e.g., "Keep caption lines to 3-6 words for maximum readability"]

Step 2: [Second principle]

[Explanation — e.g., "Highlight only 1-2 keywords per beat to guide the eye"]

Step 3: [Third principle]

[Explanation — e.g., "Use pauses as natural line breaks"]

Real Example

[Show a before/after or annotated example]

How to Apply This

  1. Upload your video to CanvaSub
  2. Choose a style that supports this technique
  3. Fine-tune the timing in the editor
  4. Export and post

Key Takeaway

[One sentence summary of the most important point]

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